ISSUES

Opportunity for Every Dreamer

humorous depiction of a young entrepreneur at the Gainesville Department of Endless Paperwork and Frustration, sitting in a lobby on top of a mountain of paperwork

The Heart of the Matter

I remember the day I decided to start Fortitude Security. I had a vision, a business plan, and more determination than good sense. I was ready to build something.

What I wasn’t ready for was my own city government. The permits that took forever. The different departments that didn’t talk to each other. The feeling that nobody was rooting for me to succeed.

I made it through. A lot of people don’t. They take their dreams just north to Alachua, where things are easier. They go to Newberry. They go to Austin. They go anywhere but Gainesville.

And every time a dreamer leaves, our whole community loses—the jobs they would have created, the taxes they would have paid, the innovations they would have brought to life.

a weathered sign that reads "department of doing" discarded in a trash can

A Promise Broken

In 2016, our city made a promise. They created the “Department of Doing”—a one-stop shop where business owners could get all their permits, licenses, and approvals in one place. The slogan, which cost the City of Gainesville $50,000 was “Citizen Centered, People Empowered.”

It was a good vision. It was the right vision. But it was never delivered.

Leadership changed. The department was renamed. And today, entrepreneurs still face the same fragmented, frustrating process that drove them away a decade ago.

My Commitment

Revive the One-Stop Shop

I will fight to finally deliver on that 2016 promise:

  • One point of contact – a real person who guides you through the entire process
  • Clear timelines – published deadlines with accountability when they slip
  • Online tracking – check your status anytime without calling or visiting
  • Regular feedback – quarterly sessions with business owners to identify pain points
  • A culture of yes – city staff who see themselves as partners, not gatekeepers

Stop the Brain Drain

We have everything we need to be Florida’s startup capital. The University of Florida—ranked #1 among public universities—has doubled its Innovation Hub. UF Innovate has launched nearly 300 companies. Santa Fe College runs two thriving incubators at CIED and GTEC.

But if the city itself is the obstacle, none of that matters. I will:

  • Make Gainesville the easiest place in North Central Florida to start a business
  • Strengthen our partnerships with UF Innovate, CIED, and GTEC
  • Compete for entrepreneurs with a business-friendly environment—not just incentives
  • Celebrate local success stories to build Gainesville’s reputation
people sitting at a training seminar

Prepare for the AI Revolution

Here’s something nobody else is talking about: artificial intelligence is going to transform our workforce in ways most people aren’t prepared for.

It’s already happening. Customer service, data entry, legal research, even coding—AI is changing what jobs look like and which ones exist at all. We can’t stop it. But we can prepare our people.

I will champion:

  • AI training programs with UF, Santa Fe, and CareerSource to build skills for the new economy
  • Soft landings for workers whose jobs are disrupted—retraining, counseling, bridge programs
  • AI-forward city services that improve efficiency and show we practice what we preach
  • Recruitment of AI-focused companies that can leverage our university talent

The Bottom Line

Every dreamer who stays in Gainesville creates jobs, pays taxes, and builds our community. Every dreamer who leaves is a loss we can’t afford. I’ve lived the frustration of building a business here—and I’m committed to making sure the next generation of entrepreneurs has it easier than I did.